What are the Three Pillars?
1. Drive Traffic
Drive the right traffic efficiently and effectively by dialing in your target audience and digital ad efforts.
2. Improve Conversions
Continuously optimize conversions by uncovering customer pain points and removing barriers.
3. Increase Margin
Increase margin by building customer loyalty and distinguishing unique value from the competition in the market.
Build a Revenue-Generating Engine with The Three Pillars
The Messy Middle (created by Google) maps out how people buy. Often consumers get stuck in a loop during their buying experience. By combining the Three Pillars with the Messy Middle, we can see exactly what areas a business needs to give more attention to in order to create consistent and reliable revenue.
Building a Revenue Generating Engine with The Three Pillars
The Messy Middle (created by Google) maps out how people buy. Often consumers get stuck in a loop during their buying experience. By combining the Three Pillars with the Messy Middle, we can see exactly what areas a business needs to give more attention to in order to create consistent and reliable revenue.
Why do you need all three of The Pillars?
Margin + Conversions = Not showing up at the right time, place, or channel.
Traffic + Margin = Not a sufficient understanding of your customer or their needs.
Conversions + Traffic = Not a unique voice or message to build long term loyalty.
Why do you need all three of The Pillars?
Margin + Conversions = Not showing up at the right time, place, or channel.
Traffic + Margin = Not a sufficient understanding of your customer or their needs.
Conversions + Traffic = Not a unique voice or message to build long term loyalty.
So, What's Next?
Now it’s time to schedule your Revenue Checkup. This research-driven diagnostic covers over a dozen business areas specific to your industry, competitors, tech stack, and target customers. This 120 page report has tangible and actionable recommendations to help you implement what the best next step is. This is an honest, constructive diagnostic to give you tangible actionable steps that can propel your brand forward while driving new revenue.
Do you feel like you are getting left in the past and making the wrong strategic investments? Cut through the clutter and find clarity. Sign up to get insights delivered straight to your inbox.
Do you feel like you are getting left in the past and making the wrong strategic investments? Cut through the clutter and find clarity. Sign up to get insights delivered straight to your inbox.