INTO Digital Marketing

We focus on helping marketing managers transition their company to digital advertising.

INTO Digital Marketing

We focus on helping marketing managers transition their company to digital advertising.

INTO INSIGHTS

How To Decide a Digital Marketing Budget

Several things are unique about digital advertising. One is that everything is trackable. Every dollar spent, every ad displayed, every click that happens, every customer that comes to the website, and every purchase that occurs, can all be traced back to its source. Everything has value. This is different from other forms of media....

Bing Ads Offers 2 Types of Scheduling for Ad Extensions

Many digital marketers look at Bing Ads as the ugly stepsister of Google AdWords. The discussion of Bing vs Google ads, which platform is better, and what benefits each platform has, has been going on for years. The only thing everyone seems to agree on is that Bing is slightly behind Google when it...

Swipe, Swipe, Click — Google Offers Interactive Price Extensions

Although, price extensions have been offered for mobile ads since July of 2016, AdWords recently updated them to be more interactive.   So, What’s the Change? Price extensions which were once listed line by line under mobile ads as static text, have transformed into a carousel of cards the user can scroll through on...